November 14, 2019 at 9:26 am

5 Tips for Creating an Animated Video for Corporate Training

Animated videos are now one of the most popular tools companies use to provide training to employees.

They are easy to give to employees. Simply set up a projector in the meeting room or any area in the office which can accommodate all or a large number of your workers. Schedule a viewing time and let them watch the video and understand the content.

Videos are cost-effective training materials as well. Representatives from well-known animation studios in Sydney say that companies do not need to spend a lot on good-quality animated training videos. Moreover, since no live actors are involved, you won’t have to pay extra if you need to update the content. Revising it will be faster as well.

Finally, by using animated videos for your different training needs, you will boost the interest of your employees. As long as the material is produced well, it will keep the viewers engaged and create more of an impact. As a result, the workers will understand and remember the content more, making it easier for them to apply what they learned.

Effective Animated Training Videos

Producing Effective Animated Training Videos

Creating useful and engaging animated training videos requires a lot of careful thought and planning. They need to have the vital elements and must be produced in the right way to ensure that anyone who is watching them will learn something and will be encouraged to practice what they learned from these.

Whether you want to produce an animated onboarding video or one for a safety or skills training program, follow these tips to make sure you will get the final product you are looking for:

1.     Set specific training goals

Different training programs have different goals. To come up with an effective training video, you have to list down the exact objectives you want to achieve with this material.

For instance, training the staff to be more competent in marketing is not a clear or good objective. A better goal would be introducing new and effective online advertising strategies that the employees need to include in their promotional campaign.

By identifying specific goals, you will have a script that covers everything the employees need to learn. In addition, you will have an easier time encouraging the workers to put into action what they have learned.

A video created without clear goals will look disorganized. It will end up containing various concepts and topics that will only confuse the viewers.

2.     Keep the video as simple and as short as possible

Listing down the specific objectives of your training video also has another important purpose: This will keep the video short. However, it will still contain all the information you want to impart to the employees.

Additionally, you have to know one potential danger of using animation in your training video: using too many content-dense, fast-paced, and visually overwhelming materials.

Cramming your video with these features or items can cause the viewers to become overloaded with information. As a result, they may not learn anything from the content.

If you want to have an effective animated training video, use images with reduced realism. Include symbols and signs as well since they are easy to understand.

By keeping the content short, simple, and free of confusing materials, you will help the employees comprehend and retain the training content better.

3.     Avoid putting too much text on your video

Placing too many messages on the screen can distract learners from the main concept. Displaying the same text on the screen while a narrator reads it verbatim can even be more off-putting and annoying.

To avoid splitting the attention of the viewers, use audio narration throughout the video. Add text to the screen only if you want to highlight important points.

There may be employees who need or prefer watching videos with a transcript or closed captions. As such, talk to your animation studio team about how you can include this feature in your training material.

Animated Video

4.     Tell a story

Regardless of the duration and topic of your animated training video, make it more interesting and engaging by including a story.

People relate to stories they can follow. With this element, you can connect to your employees on an emotional level. They will then find it easier to learn the content by heart and putting them to practice.

However, don’t simply put in any story in any part of the video, though. Think of an appropriate anecdote or real-life experience and find a way to work this into the script.

5.     Don’t let the video do all the work for you

Lastly, if the content is about a complex subject, avoid cramming different complicated topics and lessons in a short video.

Keep in mind that although videos are engaging and effective training materials, they can’t do everything for you. There will be instances wherein you can use them as supplemental educational tools, but you or another person will have to provide actual training.

Handling chemicals safely and providing first aid to complex injuries are examples of training courses that call for a qualified trainer to provide additional details or instructions to supplement the animated video training.

This final tip should apply to all training sessions as well. Have the trainers share relevant opinions and experiences and let them answer the questions from the audience. With this strategy, you will ensure the employees will understand and retain the content.

With a well-produced animated video and an expert trainer, your corporate training sessions will be productive, effective, and even fun.


Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organisations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac and the Australian Government, running campaigns and reaching millions of people.

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