July 11, 2019 at 6:35 am


Google shows inclination towards unique and fresh content. But merely relying on quality content does no good for SEO services. As part of your SEO strategy, content marketing is important. Networking opportunities and credibility is built via guest blogs. Let us understand more about guest posting services and benefits you can derive from the same.

Guest blogging outlines a SEO strategy where you publish or post content on website of third parties. To generate awareness it can be an effective tool and promotes your brand. People are of the perception that guest blogging is not an effective choice for improving rankings on Search engines. Though for SEO guest blogging is dead, but this is not true in any way.

Process of guest blogging for your website

With guest blogging there are three facets. Even before you start guest blogging you need to be aware what your goals with guest blogging are. It could be:

  • Building of back links to your website
  • Trying to position yourself as an authority
  • Driving more traffic to your website

Based on these parameters, locate websites embracing engaging content where visitors are glued. In case, if you are looking for suitable number of back links, then try to locate blogs that have higher domain authority.

Guest Posting Service

The places where you can guest post

If you find websites for guest posting there are some pointers to keep in mind

  • Content is solely focussed on your industry and niche
  • The blog embraces engaging content and has high number of users
  • On social media the blog is active.

Now, the question that might arise is on how to practice guest blogging. Various ways are there that could help you.

How guest blogs can help SEO

Links of competitors:

Various tools are available in the market like SEM rush or open site explorer that would provide you with a list of websites from where competitors have gone on to incorporate links. From a blog post it is possible that they would have received a couple of links. Do spot such links and then separate them. Another way of locating it is by posting command guest post. You just need to replace your competitor name with a domain name which would provide list of websites that your competitors have written.

Quality guest bloggers:

Locate blogs of your particular niche and figure out whose blog you often come across. Once the list is there try to find sites where these bloggers post their stuff. This can be achieved by hopping on to Google and typing in guest post along with author name. On these websites you can post your staff as it is an opportunity to cash.

Guest Posting Service

Blog usage:

This source seems one of the easiest ways to obtain links. Assuming a scenario where you website might need more content or readers have their own blog on their website. Just display a list of topics that you might be interested to write and approach them for blog posts. The response would surprise you.

Social searches

Bloggers are known to regularly display their new postings on various social platforms. To figure out recent postings about your industry niche you can also go to Twitter. Just check out the links and figure out which guest posts would accept.

Benefits to expect from guest posting

Contributes to social growth and enhanced visibility

It is not getting links; profiles on social media would improve your online presence. Anyone would pay a visit to your blog and like an article; they are going to share it across on their social media. In this domain this would spruce up your growth and drive more visitors to your website. Your authority is strengthened in your particular niche contributing to higher rankings on Google. In addition most articles have a comment section where comments could present opportunities for sales or networking opportunities.

Relevant traffic:

People who click on links which are part of your guest post showcase a genuine interest in what you are planning to offer as a general visitor. For this it is really important that your content has to be engaging and induce audience and force them to click on the provided links

Guest Posting Service

Enhances authority-

One of the major benefits of guest blogging is authority on search engine and domain name is provided. This appears to be the case if you have a new website. It would be really a difficult task to gain control over them. With the aid of seo services guest post, you can achieve complete control over your website within 9 months at the most.

Increases brand awareness along with exposure-

Another important benefit with guest blog! With a blog post of 4000 visitors, if you mention a brand name, very few people are likely to pay a visit to your site. The chances are more people will be exposed to your site and people will visit your blog.

To conclude nothing stands in comparison to quality content. Harness all your efforts to formulate top content as it goes hand in glove for SEO. The prime objective of guest blogging is to publish content on websites. It has done for free and payment is against stipulated guidelines of Google. Blog owners would be willing to post an inferior article if you pay but never are they going to post any degraded article for free. This same policy applies when it boils down to industry pertaining blogs. Poor quality stuff is not part of their website.

For your guest posts to be accepted by masses, onus should not be on quantity but quality. Failure to comply with this issue would spell trouble even if it is publication of small blogs. Formulate a portfolio of your published articles which would help you in the future. If this has been undertaken, you can use this as a social proof as part of your outreach mails. In fact for blogs that usually decline posts, this might prove to be a green light.

Golden tip is to invest more on quality of content.

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