Tech

June 15, 2019 at 1:00 pm

Tips on How to Use Social Infographic for Marketing Purposes

As technology has continued to improve in recent years, it has become pivotal for big and small businesses alike. At first, it was the website that allowed a hub for all customers to learn more about a business and potentially even contact them through ‘electronic mail’. From here, businesses started to sell their products online and this is where it really snowballed.

In less than one decade, we went from a simple website and selling products online to having endless opportunities to generate new leads whether it comes through mailing lists, social media, apps, wearables, and numerous others available these days. Throughout this time, we’ve learned of some trends that capture the imagination of large sections of consumers. Of course, marketing is all about appealing to large groups of people who might be interested in our products and we’ve learned more about customer behaviour in the last five years than throughout history.

In addition to videos and ‘influencers’, we’ve also learned the effectiveness of infographics. Why? Often called ‘visual content marketing’, this form of content allows consumers more in the way of engagement. Rather than simply reading boring text, having images and different colours/fonts jumping out the page is a much better way to grab the attention of people scrolling through their social media feeds. In fact, engagement is said to be THREE TIMES larger when posts have infographics compared to simple text-based posts.

Today, we’ve compiled this extensive guide for you so you can learn why infographics are important, how they can be deployed for your marketing strategy, and how you can utilise this form of marketing. For the longest time, businesses with a smaller budget wouldn’t be able to take part in the marketing ‘trends’ but infographics are available to everybody and this is what makes them so amazing. Without further ado, let’s head into the basics.

What’s an Infographic?

Considering we live in a world of big data (i.e. more data is available now than ever before), infographics look to utilize this to present various interesting facts and statistics in a visually-compelling way. Rather than writing a whole page about six different statistics and what they mean, infographics present the statistics in shorthand and allow the reader to decide the consequences of said statistics.

Despite these images being so simple, they can tell a million stories and can therefore be used to evoke emotion within the reader. Nowadays, infographics are used on social media as well as websites, blogs, Instagram, and everywhere else a business’s likes to try and generate interest.

Telling a Story

Although we’re going to go into more detail regarding storytelling when we discuss how infographics can be used, infographics were originally designed to present big data on one easy-to-read image but also because they can be powerful storytellers. For example, the infographic could explain the success of a business, how charity money was being put to good use, how a certain industry was growing, and how positive changes are occurring.

On the flip side, they can be used to highlight something negative which can then become a catalyst for change. For example, we recently saw an infographic do the rounds on Twitter and it was regarding animal cruelty and the number of pets being abandoned each year. Up until the last decade, we needed celebrities, politicians, and the TV for this sort of campaign. With this one infographic, it had been seen by millions of people within just a few days and this sort of reach is phenomenal.

Using Infographics for Marketing Purposes

With the basics understood, how can you use social infographics for marketing purposes? With so many companies and individuals vying for the attention of each and every person online these days, we’re going to take you through some of the best ways to use infographics so you not only grab the attention of the reader at the time but ensure they remain a part of your brand moving forward!

Use #1: Landing Pages

Within this guide, we’re going to be spending a significant amount of our time talking about social media and the many platforms available but we’ve decided to start with one not many would have considered before just to show how versatile this type of content can be; landing pages.

As mentioned, the competition within every niche nowadays is astonishing so you need to engage your visitors as soon as they reach your site. As we know, your landing pages are essential for this but have you ever considered putting infographics where everyone can see them? In truth, this will have a number of benefits because it shows your knowledge, it gets them interested, it gets them surprised, and it adds to your service.

As long as the statistics and facts shown contribute to your service, you can get readers feeling as though they need to buy your product or service. By clicking on your website, they’ve already shown an interest in your company and infographics push them even closer to making that all-important purchase, signing up for your email list, or taking whatever action, you need from them. Towards the end, we’re going to provide you with some tips on how to get your infographic right so stay tuned for this.

social infographics

Use #2: Social Media

We assume you aren’t surprised by this suggestion? When it comes to infographics, you’ve probably seen your fair share on Facebook and Twitter and this is because they’re so effective. When followers scroll through their feed, you can almost guarantee the infographic will cause them to stop. Once they’ve made this initial movement, it’s then up to the content itself to work its magic in terms of design, font, colouring, and more.

In addition to the standard social media platforms, you can also share short snippets on Instagram and even Snapchat. With Instagram, for example, this is an app focused on images and infographics are only images at their core so they create a perfect match. Instead of posting the whole infographic though, we recommend only sharing a segment at different times of the day. With an appropriate caption and a link to your website, you should capture the imagination of the masses.

Use #3: Newsletters

If you haven’t already, you should have a mailing list full of existing customers, potential customers, leads you’ve generated online and offline, etc. While keeping your existing customers happy, newsletters will push those on the edge a little closer to purchasing from you. How better to start your newsletter than with an eye-catching infographic?

In years gone by, newsletters were two-page documents full of nothing but text (normally black and white too). Nowadays, they’re creations and extensions of a brand so an infographic will need to pique the interest of the reader enough to click-through but without taking away from the aims of the newsletter. To prevent it from becoming overwhelming, you could even crop the statistics into smaller images just as we suggested with Instagram.

Tips on Social Infographics for Marketing Purposes

With these three uses alone, you should start to see positive results and this is before we even mention their use in online courses, slideshows, other areas of your website, and perhaps even offline in the shape of leaflets. However, our focus is very much boosting your presence online and we’re going to enter the second section of the guide now which is tips for how to get started and how to become effective at using infographics.

Tip #1: Tease Content

We got this tip from Ecommerce specialist – Comalytics (Cape Town based Ecommerce company) They told us that these days a good way to get people talking about your band is to tease new content rather than handing it straight over as soon as it’s available. For example, this could be anything from a video download to a report or white paper. By using facts, quotes, or statistics from the content, the infographic can be created and this generates a buzz because they want to see more.

As long as you don’t give away the key details, you could ask visitors to download the full content to read more or even sign up to your mailing list. Over time, you’ll build a full list of names of people who are interested in your brand where you can then use newsletters and more marketing to appeal further.

If you’re releasing a new product, an infographic is a great way to reveal how the product is used from one step to the next. Eventually, this will be used by all who purchase the product and it provides a simple tutorial to accompany a video and the product itself.

Tip #2: Add Value

These days, you can’t fill your social media channels with post after post about how you can help and how your business is the best in the industry. If you’re the best solution for them, PROVE IT by showing your knowledge and providing them with a service that leaves them wanting more. Unfortunately, too many brands are promising to ‘change the world’ of their clients without being able to back it up.

To attract people towards your business, you need to be genuinely useful within the community and this includes replying to questions, creating blog posts, and utilising infographics. Suddenly, the potential customers SEE you’re the best company without being told it constantly; infographics will help to break the mould in a sea of endless companies constantly promoting their own services.

In terms of the actual content, the infographics could be discussing anything as long as it adds value and would be interesting to read for your average consumer. For example, a decorating company could create an infographic on what paint to use on the different types of walls. On the other hand, a fashion company could split their infographic into four and have style and trends for each season. Regardless of your industry, you’ll find a topic you can cover with the infographic.

Tip #3: Lose the Stereotype

At times, people fall into the trap of thinking infographics need to be professional images stating statistics and facts. While this was very much how they started, the term ‘infographic’ means any type of information on a graphic. As we saw in the previous tip, this could be advice for your customers, big news regarding your product range, a product tutorial, or any other information you want to present to your consumers in this form.

During the holiday season, you could even present your followers and customers with a holiday infographic. Since this will be light and cheerful, your business becomes more personable and this quality is huge nowadays. With technology playing a larger role in society, customers are looking for traditional qualities such as credibility and a personable nature so they aren’t scammed. By posting things just because you want to improve the day of others or say ‘thank you’ to the community, it shows you aren’t just interested in sales.

Tip #4: Be Available on Mobile

So far, we’ve mentioned breaking your infographic down into smaller sections and this is particularly useful for mobile. Let’s not forget, mobile devices are pivotal for success these days because consumers use them for everything (no matter where they are in the world). If your infographics aren’t showing on mobile or the image is too small/large, the visitor will soon click away and you lose a potential customer.

Since consumers are already battling with a tiny screen, we recommend keeping your infographics simple otherwise it’ll have a cluttered feel. Above all else, we advise going for a responsive website design because this will optimize all the features on your site for each device. Regardless of whether the customer is on mobile, desktop, tablet, or anything else, the website will automatically resize, reformat, and optimise for the best possible experience.

Tip #5: Checklist

Recently, we’ve seen more people and businesses using an infographic as a checklist and we like this because it’s simple and it picks up the attention of all who pass it on social media. If you’ve created a blog article or perhaps a YouTube video, why not use a checklist infographic to accompany it as opposed to just attaching the link to a social media post? Not only will this lead to results, it shows your creativity and people are more likely to stick around for a while and browse your profile.

Tip #6: Visual Thinking is Key

In fiction writing and storytelling, there’s a tip that has been provided to beginners for many decades; you need to show your audience as opposed to telling them. Earlier, we touched upon this theory because it’s always better to show your knowledge than to keep telling people about it. In the same way, it’s better to show your information rather than telling the audience.

What do we mean? Well, you’ve chosen an infographic over pure text because you want to spark the imagination of the reader, right? If this is the case, don’t just write down the information as you normally would in an article or blog post. Instead, you should be looking to bring your content to life by adding images, graphs, pie charts, and any other graphics that tell your story. Rather than saying ’50% of people…’, create a big pie chart with two contrasting colours. Although it suggests the same point, imagery will always have more emphasis.

Tip #7: Always Include Company Information

After posting online through social media and even your website, the hope is that the infographic makes it around the internet so millions of people see it and engage with it. In the past, we’ve seen too many companies have success with an infographic only to realise they didn’t include any company information ANYWHERE. Ultimately, this meant that thousands of potential customers were enjoying the content with no idea who was responsible for it.

For this reason, you should have as much information as you can provide on the infographic. These days, companies use little Twitter and Facebook logos with a username underneath so this is a simple way of proceeding. After this, you could have your name at the bottom, your website address, or even interactive features. With the right information, potential customers know where they need to go for more and this increases credibility, recognition, and brand awareness.

Summary

There we have it, your ultimate guide to using social infographics for marketing purposes. If you want to boost your brand name this year and see more customers than ever, infographics can be the way to go because they’re so versatile and evoke an emotion in the reader. Whether you choose to release the whole infographic online or just snippets, there are many valuable tactics to try and it depends on your audience and how they’re likely to react.

As long as you pay attention to the tips we’ve provided today, there’s no reason why infographics can’t push your business forward into 2018 and beyond. Once you find the right balance between fun and serious infographics, you’ll learn how to present information in this exciting way whether it’s showing how to use your product or how to get started with your service. With a simple image, it could change your business and bring in customers you otherwise wouldn’t have had!

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